An innocent advertisement for Peppa Pig took on a new meaning once a Twitter user noticed the advertisement placed next to it was for a bacon sandwich.

Twitter user foxtrot_ro posted a video of two ironically placed advertisements on the social media platform saying "they knew".

In the video, an advert for the children's TV show first appeared on a digital billboard. The ad featured a child's hand-drawn picture of Peppa Pig with the quote "Peppa is super kind to everyone."

Then the digital billboard changed to an advert for a McDonald's bacon breakfast sandwich with the text "only question is red or brown?" on it.

The video of the awkwardly placed adverts went viral with over a million views.

"@McDonald's explain yourself," foxtrot_ro wrote in a follow-up tweet.